Sana Khaliq

Blog Optimisation

Blog Optimisation

Blog Optimisation

Built and scaled UK blog, then launched a US version.

Built and scaled UK blog, then launched a US version.

Built and scaled UK blog, then launched a US version.

A mockup of an iPhone
A mockup of an iPhone

Migrated content from Squarespace to Shopify, establishing a structured content plan that prioritised the top 15 performance-driven articles alongside 15 brand-aligned/editorial pieces.

Client:

Plank Hardware

My Role:

Brand Communications & eCommerce Lead

Year:

2024

Service Provided:

Blog writing, SEO, Communications, Email Marketing

Implemented SEO optimisations that achieved 200+ first-page Google rankings and delivered a 100% YoY increase in organic sessions. Successfully replicated and localised the model for the US, creating a new content hub that supported international growth.