Sana Khaliq
Developed and executed bi-weekly editorial and sales-led newsletters at Plank Hardware, driving up to £15k per send. Crafted clear, engaging, and audience-tailored copy for each newsletter, coordinating messaging across blog, social media, and website to ensure a consistent, on-brand experience across all channels.
Client:
Plank Hardware
My Role:
Brand Communications Lead
Year:
2023-2025
Service Provided:
Multi-channel Marketing, Email Marketing
Email became the brand’s strongest revenue stream. By increasing newsletter cadence, introducing segmentation, and launching SMS campaigns, revenue and engagement were further optimised.
