Sana Khaliq
The aim of this project was to boost conversion for SunGod’s best-selling McLaren sunglasses collection by refining the full customer journey. I worked with updated brand assets, crafted engaging and persuasive copy, and collaborated with the tech team to build a high-performing landing page in Dato CMS. The landing page linked seamlessly to a custom-merchandised collection page, regularly updated with assets to ensure a consistent, compelling journey to shop the range.
Client:
SunGod
My Role:
eCommerce Lead
Year:
2025
Service Provided:
eCommerce, SEO, Web Design
An A/B test revealed the new landing page delivered double the conversion rate compared to the previous version. By aligning messaging, creative, and on-site experience, the project strengthened the McLaren partnership and maximised performance for the brand’s best-selling collection.
