Sana Khaliq
Organised and executed a cross-channel Valentine’s campaign across blog, email, and social media, celebrating customer renovation journeys. Crafted engaging, audience-focused copy for newsletters, blog features, and social posts, ensuring a consistent narrative and brand voice across all platforms.
Client:
Plank Hardware
My Role:
Brand Communications Lead
Year:
2024
Service Provided:
Marketing, Email Marketing, Blog Writing, Communications
Achieved a 50%+ newsletter open rate, 2% click-through rate, generated over £7k revenue directly from emails, and received positive community feedback for the creative storytelling approach. The campaign’s success led to it being repeated the following year.
