Sana Khaliq

Navigation Overhaul

Navigation Overhaul

Navigation Overhaul

Improved product discovery and user journey with a complete site restructure.

Improved product discovery and user journey with a complete site restructure.

Improved product discovery and user journey with a complete site restructure.

A mockup for a Macbook place on a table for a hair salon website
A mockup for a Macbook place on a table for a hair salon website

I led a full website navigation restructure to make product discovery more intuitive and seamless for customers. This involved remapping the site architecture and creating new, strategically designed collection pages to better reflect customer needs and search intent.

Client:

SunGod

My Role:

eCommerce Lead

Year:

2025

Service Provided:

eCommerce, SEO, Copywriting, Site Maintenance

The restructure was rolled out globally, ensuring consistency while tailoring categories to local markets. By simplifying pathways and bringing forward key products more effectively, the project strengthened the on-site journey, supported SEO growth, and created a smoother shopping experience across regions.